Zip, the firelighters brand distributed by SHS, has added two pricemarked packs to its range of firelighters and wrapped firelogs just in time for the sub-zero temperatures Scotland is bracing itself for.
Zip High Energy Performance Block 20’s PMP £1.79 and Zip Wrapped 16’s PMP £2.69 are available now in shelf-ready packaging. The packs also come in reduced case sizes to minimise stock holding. Zip High Energy Performance Block 20’s come in a case count of 12 with Zip Wrapped available in a pack size of six.
A range of wholesaler and in-depot support programmes are available to help retailers maximise the opportunities within the ignition category.
“Retailers can help their customers keep warm and safe during the challenging wintery conditions by stocking up on essential household accessories such as firelighters,” said Andrew Freestone, Commercial Director, SHS Sales and Marketing. “Shoppers will be looking for a helping hand to get their fires started, especially from their local stores when they can’t get out to the supermarket.”
