There’s being a Superman fan and there’s going overboard. That’s all there is to it for UTC. And “experienced hospitality business manager” Daniel Campbell is clearly going overboard with the launch of his new Red Box Coffee business from a red phone box in Haymarket train station in Edinburgh.
If it’s possible to visibly cringe, that’s exactly what UTC was doing as he read of Daniel’s desire to “offer a daily staple for people on the commute to work, whilst getting to play out the part of his favourite superhero.” So hard was he cringing, in fact, that he had to get one of the junior journalists at SLR Towers to read out the last bit of the press release about how Daniel was “as passionate about quality tea, coffee and local artisan produce of the highest standard, as Clark Kent is about saving Metropolis.”
You’ve definitely taken that too far.
