Yorkshire Tea has launched a new campaign starring actress Sarah Lancashire.
A lighthearted TV ad sees Lancashire appear as the brand’s head of security, who is tasked with tracking down a biscuit thief at its headquarters. After grilling a number of suspects, the Happy Valley star nabs the culprit after reviewing CCTV footage.
The ad is the third instalment of the brand’s ‘Where Everything’s Done Proper’ campaign, which originally launched in 2017.
It runs across TV, cinema and video on demand.
