Yoplait has launched reformulated recipes for its Petits Filous and Frubes children’s yogurt brands.
The move sees the amount of sugar in Petits Filous reduced from 9.3g to 8.9g and that in Frubes cut from 10.8g to 9.9g. Both figures include naturally occurring sugars from lactose and fruit.
Since 2015, Yoplait has reduced sugars across its kids’ portfolio by 25%.
The reformulation comes as Petits Filous this month rolls out a fresh new look which dials up the health credentials of the brand with a focus on bone health and Frubes runs an on-pack promotion offering a family trip to Japan.
