Drinkable yoghurt brand YOP is launching a new campaign in September to further champion its mission of celebrating teenagers who follow their own path.
The campaign features a digital advert starring 19-year-old French Pro football freestyler Yoanna Dallier with backing music provided by new talent Dawnwall. The ad ends with the YOP tagline – No Limits. It will be supported by increased in-store and online shopper activity.
Rosanne McDonnell, Brand Manager for YOP, said: “We’re really excited about our new campaign and believe that it perfectly taps into an untouched audience of teens within yoghurt. There is a significant opportunity to grow this segment incrementally and there is a huge opening for YOP to play a role in ensuring teens and young adults consume the Calcium and Vitamin D they need in their everyday lives. We hope the campaign resonates with parents of teens and teenagers alike who want to make a positive change.”
