Yoplait has launched its Yop 500g Strawberry drinking yogurt into Booker Cash & Carry.
The launch comes with the flavoured milk category experiencing huge growth and expected to be worth £671m by 2028. With sales of £262m, the convenience sector accounts for 44% of total category sales.
Yop Strawberry 500g has a smooth texture and is a source of protein, calcium and vitamin D.
In a recent taste test of 170 respondents, more consumers preferred its taste compared to that of its flavoured milk competitors.
