Yollies breaks from the pack

Yollies singles

Kerry Foods has rolled out Yollies Singles, a new format for the yogurt lolly on a stick.

Available now, the new product launches in kids’ most popular flavour, Strawberry. Each Yollies Singles is individually packaged in a protective pod featuring one of 16 different characters, including: pirates, Vikings, scuba divers and a whole host of others. The collectable Yollies sticks are intended to encourage repeat purchase.

Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods, commented: “Yollies has been extremely successful in its first year and we feel that the time is now right to introduce an individual pod format to meet demand in the food-to-go market. We know that mums are looking for a healthier treat for kids on-the-go and that kids are looking for something fun and cool that they can spend their pocket money on – and Yollies Singles is the perfect solution for both.

“Feedback from kids has been that Yollies is weird, but they love it; so much so that sales have been extremely strong and we will continue to drive momentum throughout 2016.”

Sonal Chotai, Kerry Foods’ Trade Marketing Manager for Convenience, added: “Yollies Singles are a tailored solution for the convenience sector; the individual price-marked packs will offer a healthier snack for children on-the-go and will continue to expand the category.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.