Yazoo has unveiled its brand new outdoor and digital ‘SoooOO Tasty’ campaign, which targets 16 to 24-year-olds on-the-go.
Running to September, the campaign will be visible on bus shelters, YouTube, Facebook and Instagram, supported further by shopper and sampling activity. The audience sees bottles of chocolate, strawberry and banana Yazoo being stolen by various items not normally known for their penchant for flavoured milk. These include an umbrella, BBQ tongs and a drone.
The digital campaign is estimated to reach 5m young adults and runs from July 23 until September 16. The bus stop ads will be showcased across 1,450 sites nationwide from July 30 until August 12.
The brand is currently outperforming the market with 16% growth (vs 3%) with a worth £55m.
Richard Duplock, Marketing Manager at FrieslandCampina, said: “Flavoured milk is a taste-driven category and the new Yazoo campaign puts taste at the very forefront.”
