Flavoured milk brand Yazoo has launched a new competition giving retailers the chance to win a flight to anywhere.
Running until 13 October, the competition will see five lucky winners receive flight and hotel credit to the tune of £2,500, while a further 200 retailers will win five free cases of Yazoo stock.
The competition forms part of the roll-out of Yazoo’s new 400ml £1.29 price-marked pack, that is replacing the existing £1.49 PMP.
To enter, retailers should purchase any four cases of Yazoo 400ml PMP or Yazoo Thick N’ Creamy 300ml standard packs then scan the QR code on POS sited in Booker, Bestway and Unitas depots, entering their details, and providing proof of purchase. Retailers can enter as many times as they like, increasing their chances of winning with each new receipt.
Gabriella Sudall, Marketing Manager at FrieslandCampina, said the competition was “just one of the ways of saying thank you to our loyal retail partners”.
She added: “We’ve invested significantly in growing the Yazoo brand this year, with a £6 million ATL investment underscoring our dedication to driving market presence and consumer engagement and this competition is a natural extension of our efforts, designed to boost retailer participation and enthusiasm around our latest product offering.”
