Yazoo has launched a £1.69 PMP version of its one-litre bottle.
The product can be stored either in the chiller or on the shelf, and is available now in core flavours Chocolate, Banana and Strawberry in outers of six.
The last time the brand price-marked this pack size, it achieved twice the rate of sale as the non-PMP alternative.
Richard Duplock, Yazoo Marketing Manager at FrieslandCampina, said: “More than ever, shoppers are looking for value for money. We already have PMP offerings in our on-the-go size, and have seen just how popular they are. Strategically it made perfect sense to launch a PMP version of our one-litre bottle, and we are confident it will help retailers to boost sales and continue to win customers’ trust.”
