Yazoo Kids, FrieslandCampina’s no added sugar flavoured milk, is extending its Minions partnership ahead of a new carton packaging launch later this year.
From November, Yazoo Kids will switch from plastic to more sustainable cardboard carton packaging. To drive the distinction between Yazoo’s core and Kids ranges, Minion’s will appear on x3 and x6 multipacks as part of an ongoing Universal Studios collaboration.
The Kids packs will showcase the Minions characters in new lunchbox-friendly, square packaging.
To coincide with the launch of Minions: The Rise of Gru on 1 July, a new digital advertising campaign will also run across the summer, to raise awareness of the Yazoo Kids range.
Maren Fuhrich, Brand Manager at FrieslandCampina, said: “Yazoo Kids and Universal’s Minions share a cheeky, yet loveable brand identity so we’re delighted to extend our partnership. The Minions on-pack design has helped to drive awareness since beginning in 2020 and ensures the range stands out on shelf. The launch of the new Minions movie in July will ensure it’s another yellow summer.
“Sustainability is a key focus for us at FrieslandCampina so we’re proud to introduce the new eco-friendly cardboard carton packaging this autumn. Coupled with Yazoo Kids great nutritionals and the Minions tie-up, we’re confident it will be a hit with parents and kids alike.”
Yazoo Kids is available in Chocolate, Strawberry and Banana flavours (x3/x6 multipacks) across grocery, convenience and wholesale.
