Flavoured milk brand Yazoo hopes to shake up the milkshake category with the launch of its new ‘Inspirations’ range.
The new range, featuring Birthday Cake and Caramel Blondie flavours, is available now in outers of 12 x 300ml bottles that have a £1.50 RSP.
The launch is bolstered by a £3m media campaign that includes in-depot activity, including demo days with sampling; online support; and out-of-home advertising.
It follows an extensive R&D process, which included taste tests with more than 2,000 consumers. Testing results found a 91% concept appeal and a purchase intent of 82%.
Consumer feedback also directly influenced the packaging design, and the bottles are made from 100% recycled plastic with easily peelable sleeves and tethered caps.
