Flavoured milk brand Yazoo has launched a new Choc-Orange limited-edition flavour.
The launch will be available from the end of March in plain (RSP £1.15) and £1 price-marked packs of 400ml.
The new flavour will be supported by a fully integrated marketing campaign which includes video-on-demand, print and digital advertising, social media support, nationwide sampling and shopper marketing.
The popularity of chocolate orange as a combination continues to grow, with a 52% year-on-year increase in UK search demand for the flavour.
The launch is Yazoo’s fourth in a series of limited editions which has so far delivered upwards of £7m incremental sales to the category.
Nick Higgs, Brand Manager at Yazoo said: “Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened! We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before!”
Yazoo is also extending its Merlin Group partnership to the Choc-Orange range, offering shoppers the chance to win two-for-one tickets to Thorpe Park and Alton Towers.
