Yazoo has launched a new mobile game, the Yazoo Choc Mint ‘Big Shake Off’, giving consumers the chance to win one of 8,750 prizes.
The game is designed for Yazoo’s core audience of 18-24-year olds. It will be available until mid-July and is expected to reach 2.1 million consumers via Facebook and Instagram.
To play, people simply need to visit www.yazoobigshakeoff.co.uk on their mobile phones. Those that shake their phone for the longest amount of time each day will make it on to the leaderboard and receive a free Yazoo milkshake. Each week one person on the leaderboard will win a £250 Ticketmaster voucher. Plus, at the end of the promotion one lucky entrant will pocket £1,000 cash.
Richard Duplock, Yazoo Marketing Manager at FrieslandCampina said: “We introduced Choc Mint to our range as it was voted the flavour people would most like to try as a milk drink.
“We’re continuing to support the limited-edition flavour in a fun and unique way, and expect sales to lift further following this campaign.”
Yazoo Choc Mint is available to cash & carry and convenience stores. The 400ml bottles have an RSP of £1.15 or are available in a £1 PMP.
