Yazoo launches Choc Caramel flavour

Yazoo Choc Caramel

Flavoured milk drink brand Yazoo has announced Choc Caramel as its latest limited-edition flavour.

The new variant will launch exclusively in convenience in April, in outers of 10 x 400ml  plain (RSP £1.15) and £1 price-marked packs.

The launch will be supported by digital activity.

Choc Caramel replaces Choc Mint on the Yazoo roster.

Wayne Thompson, Customer Marketing Manager at brand owner FrieslandCampina said: “We’ve seen how popular our limited-edition flavours are, but we also know how important it is to keep the dairy drinks fixture fresh. Taste is a key driver of the category, and our target audience of 16-24-year olds are always looking for new flavours to try.”

For further information, retailers should visit yazoo.co.uk.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.