Imperial Tobacco has named Yawer Rasool as Cluster Marketing Director UK & Ireland.
Rasool, a seasoned marketing professional with over 17 years’ experience, brings extensive strategic and executional expertise to the role across global, regional, and local levels. He previously held several country commercial and global corporate innovation roles at global consumer goods company, Reckitt Benckiser, which he left in 2022 to start his own marketing consultancy firm, Brandnetics. Most recently, Rasool held the position of Marketing Director at Challs International.
As a key member of the UK & Ireland Cluster Leadership team, he will play a pivotal role in driving Imperial Tobacco’s strategic priorities, including accelerating the company’s next generation business.
Yawer Rasool commented: “I am delighted to be taking on the role of Cluster Marketing Director UK & Ireland at Imperial Tobacco and becoming an integral part of the leadership team. The industry is currently facing many challenges, but I am eager to leverage my extensive marketing expertise to overcome these barriers and drive innovative new strategies to unlock new growth opportunities.”
