Yakult has extended its range of fermented milk drinks with the launch of Yakult Plus Peach.
The new drink is available in a fridge-friendly 8 x 65ml bottle pack format, with an RSP of £3.70.
Each bottle contains billions of gut-friendly L. casei Shirota bacteria and the peach-flavoured drink is rich in vitamin C. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach is fat free, suitable for vegetarians, gluten free and contains 70% less sugar and 33% fewer calories than Yakult Original.
The launch is supported by video on demand, social, influencer and PR activities.
