As part of its ‘Feel Good’ campaign, Yakult is giving shoppers the chance to win seven luxury breaks (worth £2,600) – as well as thousands of feel-good prizes.
Three million packs of Yakult and Yakult Light (7 x 65ml) will feature the on-pack giveaway, available until 30 November.
Prizes range from luxury spa breaks for two people (for three nights), to fitness app memberships and veg box vouchers. For every pack purchased, shoppers will have the chance to win by simply visiting the on-pack URL and scanning their receipt.
To support the campaign, Yakult is working with experts to inspire and advise consumers on how they can ‘feel good’ and look after their wellbeing. The campaign is also supported by digital and PR activities.
Hiroaki Yoshimura, MD for Yakult UK & Ireland, commented: “Our Feel Good mission campaign offers consumers the chance to find new ways to look after their wellness this autumn, whether it’s by enjoying a spa day, trying a mindfulness app, getting creative in the kitchen with a veg box, or simply taking a moment to enjoy a little bottle of Yakult or Yakult Light.”
