Scandinavian Tobacco Group (STG) has announced the UK launch of a new range of nicotine pouches under the XQS brand.
The range will be available from May onwards with a £5.50 RSP in four flavours – Tropical, Blueberry Mint, Cool Ice and Arctic Freeze – and a variety of strengths.
The Tropical and Blueberry Mint variants give users a fruity burst of flavour, while Cool Ice and Arctic Freeze offer a minty taste and an icy, cooling sensation. All four variants come in fully recyclable packaging and contain smaller-sized pouches to fit better under the lip.
STG acquired Swedish smoke-free brand XQS last year and is supporting the UK launch with a large consumer and trade marketing plan, as well as dedicated stands at a range of trade shows, including the National Convenience Show at the end of April.
A range of XQS point of sale material is available to retailers, including large and small stockable units, trial-encouraging clip strips and visibility units.
STG’s UK Managing Director Gleb Pugacev commented: “These pouches represent a great opportunity to support tobacco harm reduction in adult smokers. Nicotine pouch sales in the UK are really gathering pace now, and much of that growth is being driven by flavour. XQS is genuinely bringing something different to the nicotine pouch market with a smaller size and longer lasting flavour, all for a lower price.
“We encourage retailers to stock up and get behind the launch, as we’re confident XQS will be a great success story in the UK.”
