Wrigley is set to launch a new range of pricemarked packs across its Skittles and Starburst singles portfolio following the success of its PMP hanging bags.
Available from mid-August, the new packs with a 49p rrp splash are designed to help retailers in the convenience channel drive confectionery sales, by offering consumers a selection of Wrigley’s top performing sugar confectionery brands, at an attractive price.
More than two thirds of shoppers buy PMPs in convenience stores as competitive pricing encourages impulse sales. As well as offering good value, PMPs help retailers build a sense of confidence and trust with shoppers, with half saying PMPs reassure them that they are not being overcharged. Currently, 68% of retailers stock a selection of PMPs as part of their confectionery offering – a figure which is expected to increase.
Dan Newell, Wrigley Confections Marketing Manager, commented: “Wrigley’s current range of Wrigley £1 rrp PMP hanging share bags has seen an increase in sales of 33% in the last 12 weeks, and the expansion of our price marked pack offering ensures customers will continue to enjoy our iconic Starburst and Skittles brands.”
The promotion runs across Skittles Fruits, Skittles Crazy Sours, Starburst Original and Starburst FaveREDs. Dedicated POS material will be available in-depot.
Skittles singles is available in outers of 36 x 55g, and Starburst in 24 x 45g.
