Walkers has expanded its £1.25 price-marked pack (PMP) range with the addition of Wotsits Giants’ bestselling flavours, Wotsits Giants Really Cheesy and Wotsits Giants Flamin’ Hot.
The move takes the brand’s total number of PMP launches this year into double figures.
PMPs remain the number one contributor to crisps and snacks growth in value, with Walkers’ PMP portfolio currently growing at +21.4%.
Mike Chapman, Head of Wholesale at PepsiCo, commented: “We’re excited to be investing in our RRP PMP portfolio through these latest additions. Wotsits Giants have been hugely popular since launch, with shoppers loving the fact that they are twice the size of regular Wotsits.
“Given the strength of RRP PMPs currently in delivering growth for retailers and the Savour Snacks Category, it just makes sense to make these in demand SKUs available in a RRP PMP sharing format. By stocking bestselling flavours like Wotsits Giants RRP PMPs, retailers can capitalise on existing shopper demand and drive snacking sales.
“The new additions to Wotsits Giants are our latest step as we work with retailers to offer accessible price points for shoppers.”
Bobby Singh, owner of BB Nevison Superstore & Post Office, added: “Our customers love to see the latest NPD and their favourite flavours as they come into store, so we love getting in the latest innovation from Walkers. RRP PMPs are really important for our store, particularly for driving crisps and snacks sales. Having the latest Wotsits Giants and Walkers MAX x Pizza Hut products available in RRP PMP format too will really help us to appeal to those customers who are managing their spend a little but still want to enjoy their favourite flavours and brands.”
