PepsiCo is expanding its Wotsits range with the launch of Wotsits Crunchy.
The new snacks are available in Really Cheesy and Flamin’ Hot flavour from 11 April.
The brand is driving awareness of the Wotsits Crunchy range through a supporting £1.5m marketing campaign throughout April, which includes digital, social advertising, and shopper activations.
Katherine Cook, Walkers Snacks Marketing Manager at PepsiCo, said: “Offering a variety of snack options has always been important to the Wotsits brand, and we know consumers are incredibly keen to experience new textures and flavours. This is exactly why we have introduced the new Wotsits Crunchy – to meet those shoppers’ needs. Following a challenging two years, I’m sure we could all benefit from a moment of melty – and now crunchy – Wotsits enjoyment.
“Wotsits Crunchy gives consumers the chance to experience their favourite brand in a new way. We know there is an appetite for crunchier snacks, especially when it comes to sharing as 95% of shared snacking occasions are based around this texture. Wotsits Crunchy range aims to help retailers tap into this segment, and also bring new shoppers to the Wotsits brand who may have previously felt a yearning for that irresistibly crunchy texture.”
Wotsits Crunchy rolls out to the convenience channel in 60g £1 price-marked packs.
