World of Sweets has launched Candy Realms, a new children’s confectionery brand that targets a younger audience of sweet lovers with adventurous imaginations.
The four Candy Realms are ruled by the Llamacorn, Pearl & The Mermaids, Captain S.Pace and Chompasaur, who all feature on packaging.
The brand launches with a range of four products that includes two sharing bags, a candy cup and giant cable.
The new share bags, Under the Sea and Over the Moon, are filled with pick & mix favourites for both of the bag themes. The Under the Sea pouch features BUBs Sour Octopuses, Kingsway Bubblegum Mermaids, Kingsway Giant Dolphins and Kingsway Jelly Sharks. The Over the Moon share bag is filled with an outer space-themed mix of Peach Rings, Kingsway Space Mix, Kingsway Monsters and Flying Saucers. Both have a £4 RSP.
The Candy Realms Fizzy Mix Candy Cup contains sour coated pick & mix jelly sweets and marshmallows. With a £1.99 RSP, it is ideal for movie nights at home or trips to the cinema.
At over 30cm long, the individually wrapped and barcoded Llamacorn Giant Cables are a great value option with a 30p RSP.
Kathryn Hague, Head of Marketing at World of Sweets, said: “The products have been designed with children in mind, with a range of products that will appeal to both younger customers with an active imagination or parents and family members looking for something both age appropriate and tasty.
“The Share Bags, Candy Cup and Giant Cable will soon be joined by even more exciting product drops which we can’t wait to share with our customers and other retailers.”
