Treasury Wine Estate’s (TWE) premium wine brand, Wolf Blass has launched a range of no-alcohol wines – Wolf Blass Zero.
The range consists of Shiraz, Sauvignon Blanc, Sparkling and Rosé. All four are ABV 0.5% and RSP at £5.50.
The launch is supported with an integrated marketing campaign that includes trade press, social media and in-store activities.
Ben Blake, Head of Marketing EMEA at TWE, said: “We recognise there is sizeable and growing demand for no and low products in the UK, and consumers are leaning towards big brands within this space for reassurance on taste. With the launch of the exceptional Wolf Blass Zero range into the UK, we aim to use the quality credentials of our award-winning wines to recruit more consumers into the category.”
