SHS Drinks has cut the RSP of its WKD 700ml price-marked packs by 50p, down from £3.79 to £3.29.
The new packs will phase in over the autumn across all flavours in the WKD 700ml range. WKD PMP bottles are exclusive to independents and available only through cash and carrys and wholesalers.
The new price will apply on an ongoing basis. It is not for a limited time nor a short-term promotion. There are no associated changes to either individual bottle sizes or trade case sizes.
The move comes at the start of a key period for WKD sales, which is bookended by the new university term on one side and the festive peak on the other. Consequently, the brand has announced a full programme of autumn-winter activity to engage consumers and drive sales for the rest of the year.
In a bid to boost trade awareness, SHS Drinks has launched new printed shrink-wrap on 700ml PMP cases that prominently display the new reduced price.
