WKD is highlighting its relationship with Love Island this summer in a series of TV ads, on-pack promotions and on social media.
The brand, which is the Official Alcohol Partner of ITV2 and ITV Hub’s hit show, will be back on TV with a series of adverts showcasing its Love Island association. The adverts feature a group of WKD bottles enjoying life in their very own sun-drenched villa and the strapline ‘WKD coupled up with Love Island; Love it!’.
The ads coincide with the launch of two Love Island limited-edition 700ml bottles of WKD Pink. Both are available in regular and – exclusive to independents – £2.99 price-marked packs.
In addition, a co-branded competition gives shoppers the chance to win thousands of exclusive Love Island and WKD merchandise or money off future purchases. The competition runs across 4x275ml WKD Blue (£4.99 PMP only); 10x275ml WKD Blue; 10x275ml WKD variety pack; and 12x275ml WKD Blue.
Furthermore, WKD brand ambassador and former Love Island contestant Chris Tayler will create exclusive weekly videos that will be shared with his 1.1 million social media followers.
The brand’s social media campaign will also include competitions to win merchandise and prizes, interviews with Islanders’ friends and family, and behind-the-scenes footage.
Alison Gray, Head of Brand – WKD at owner SHS Drinks, said: “With our witty TV ads and a million packs both spotlighting the Love Island association – plus chances to win tickets to the programme’s Live Final – we know we chose the right partner. Our consumers enjoy Love Island with a passion, and our high-profile coupling up with the programme is driving summer sales for independents.”
