WKD has kept its recent run of NPD launches going with the introduction of a Lemon variant.
New WKD Lemon (ABV 4%) is available now in 700ml glass bottles, in both standard and £2.99 price-marked pack formats.
The new variant launches with a selection of trade deals to incentivise distribution, prominent off-shelf display, POS kits, and a “huge” social media campaign. It also benefits from WKD’s brand-wide 2020 programme of support activity.
WKD Lemon hits the market just after the brand’s take home volumes in Scotland increased 109% in the quarter to mid-June, with WKD generating an incremental £2.2m for the RTD category in Scotland over the last year
“WKD Lemon will bring an exciting citrus dimension to the range,” said Nick White, Head of Marketing at SHS Drinks. “Lemon is a classic, ever-popular drink flavour and expanding our offering will further increase WKD’s appeal to its core 18 to 24-year-old target market.
“WKD is on an incredible volume trajectory currently and new Lemon will add yet further zip and momentum; this fresh new flavour will help ensure that WKD continues to generate strong sales growth for stockists.”
For more information visit shs-drinks.co.uk. For sales enquiries call SHS Drinks on 01452 378555 or email info@shs-sales.co.uk.
