After a two-year association as the Official Alcohol Partner of Love Island, ready-to-drink brand WKD will expand the collaboration for a further two series in 2023.
For the first time ever, the ITV2 reality show will broadcast two separate series in the same year, and WKD will be Official Alcohol Partner for both Series 9 (January – March) and Series 10 (summer).
The 2023 partnership will provide WKD with extensive co-branded opportunities and be the focal point of the brand’s marketing support. Plans to leverage WKD’s exclusive Official Alcohol Partner status and maximise the tie-in kick-off in January with Series 9 and will include social, digital and influencer activities.
Alison Gray, Head of Brand for WKD at SHS Drinks, commented: “We believe there’s no better match for WKD than Love Island! The success of the partnership is a key reason behind WKD’s impressive recent performance.
“Consumers and stockists can look forward to another year of fun, innovative Love Island-related activity from WKD and, with two Love Island series in a year for the first time ever, we’re doubly happy and doubly confident that this really is a win: win, win: win scenario.”
