Nisa has announced its second Wine Festival of 2017. A similar promotion in March saw a 66% in sales of wines featured in the event.
A wide variety of white, red, rosé and sparkling wines are available in the Wine Festival offer which runs from September 11 until October 1. The event is supported by themed POS, including a gondola end kit featuring tasting notes and ‘perfect with…’ food pairing notes.
The Wine Festival will also feature on Nisa’s social media channels, on the Nisa FM radio network in stores and on the consumer leaflet. There is also a dedicated Wine Festival website. The site features a bespoke wine selector where consumers can enter their occasion and preferred wine type to find their ‘perfect wine match’ (with the opportunity to win a bottle), in addition to a Heritage recipe to accompany the wine.
Wines on promotion during the festival include the full range of Heritage 75cl wines at £3.99 each, I Heart Marlborough Sauvignon Blanc 75cl at £6.99 and selected 75cl Echo Falls and Blossom Hill wines at £5.49 each.
Asa Chamberlain, Nisa’s Business Manager for Licensed, commented: “Following on from the success of our previous Wine Festival events, we are confident that this event will again support our members with a competitive offer and help them to drive sales with some fantastic deals on a wide range of wines.
“By engaging consumers further with the dedicated Wine Festival website and helping them to find their perfect match with tasting and pairing notes, we hope to help them find the perfect bottle for any occasion at their local Nisa store.”
