Morgenrot has added Windhoek Draught from Namibia Breweries to its world beer portfolio.
Windhoek Draught (ABV 4%) is “an easy-drinking, deliciously smooth and ultra-refreshing beer from a country that understands the need for quality liquid refreshment, as Namibia is one of the driest in the world”. It has a slightly sweeter finish than Windhoek Lager, which is already established in the UK, and is suitable for vegans.
It is available in 24 x 33cl bottles with a list price of £24.50.
Brewed in accordance with the German Purity Law (Reinheitsgebot) of 1516, Windhoek beers are made using only hops, malted barley and water plus a specially cultivated yeast that is filtered out before bottling.
The launch is part of a summer of brand activation and events for the African beer, which has partnered with Save the Rhino International with the aim of raising £5,000 for its conservation efforts. The brand has always supported rhino conservation in Namibia, previously funding a Piper Cub plane to aid the fight against poaching.
Graham Archibald, Morgenrot Sales Director, said: “The Windhoek Lager brand continues to see interest due to its quality and strong southern African following. Windhoek Draught is a beer made in the same vein and one regularly requested from consumers so it’s great to add it to our portfolio. The two beers will be central to our sales push and with a creative marketing campaign plus the partnership with Save The Rhino International, we’re very excited about where the brand can go.”
