Walkers is celebrating the launch of its ‘Bring It Back’ range with a Twitter competition.
Ten cases of ‘Bring It Back’ stock are up for grabs. To be in with a chance of winning one, retailers will need to simply vote on Twitter for the flavour that they would like to bring back to the Walkers portfolio. Entrants must follow and tag the trade Pepsico twitter handle: @PepsiCo_UKTrade, use the hashtag: #WalkersBringItBack and include an image of the Bring It Back pack they would like to see return. The competition runs from 20th August until 10th September.
Matt Goddard, Field Sales Director at PepsiCo, commented: “We’re thrilled to be celebrating the launch of the ‘Bring It Back’ range. At Walkers we continue to demonstrate how we support and excite independent retailers with our latest campaigns. We know that our flavour campaigns are popular with shoppers, therefore this new campaign will drive excitement for the category, whilst also helping retailers to boost sales.”
The Walkers ‘Bring It Back’ range is available in store now, giving crisp lovers the chance to vote for their favourite flavour to come back and join the Walkers range. Consumers can choose from Barbeque, Lamb & Mint, Toasted Cheese, Beef & Onion, and Cheese & Chive.
The winning variant will be brought back to the Walkers offering and all those that vote will have the chance to win £100,000, as well as an array of weekly prizes.
The range is available in single packs (rrp 57p), grab bags (rrp 89p), a six pack multipack (rrp £1.50) and a 24 pack multipack (rrp £4.00).
This latest flavour promotion will be supported with a new TV campaign, digital and strong levels of in store-shopper marketing.
