Kerry Foods is taking its Building a Nation of Chilled Experts programme to the next level with the launch of a new digital platform to help retailers grow the £3.7bn chilled food category to £6bn by 2018.
To celebrate the launch, Kerry Foods is giving one lucky retailer £1,000-worth of stock and a chiller makeover with one of its chilled experts. To be in with a chance of winning, retailers should visit http://www.chilledexperts.com/about-us/competitions/ and enter their details by 30th June.
Kerry Foods kicked-off its industry ‘blueprint’ in 2015 to help convenience store operators optimise their chilled food sales and its new website gives retailers access to the latest category advice, chilled food insights, planograms, competitions and information on Kerry Foods’ products.
The website also provides a tool to help retailers analyse their current level of chilled foods retailing expertise, and discover changes they can implement in order to advance their chilled foods offer to reach one of three levels of chilled sales excellence: Get Chilled Fit (Level 1), Build a Basket (Level 2), and Destination Chilled (Level 3).
“We know that the opportunity for growth in the chilled market is huge,” commented Ian Garrett, Convenience Sales Controller at Kerry Foods, “and with products available for every shopper mission, including Food To Go, Top Up, or Meal for Tonight, Kerry Foods is well-placed to help retailers to drive incremental sales.
“We have seen that those retailers that implement the Building a Nation of Chilled Experts programme have already seen up to a 40% rise in basket spend, and our website should allow even more retailers to replicate this success for themselves.”
