Weetabix has launched a new on-pack promotion to celebrate the FIFA Women’s World Cup 2023.
Weetabix products – including Weetabix Original, Weetabix Banana, Weetabix Chocolate and Weetabix Protein – will feature the campaign from July through to the end of September.
Shoppers purchasing any of these packs will be in with the chance of winning an official FA shirt, with a new unlucky winner every 90 minutes. Fortunately, there are also thousands of footballs up for grabs. Entry is via a QR code on pack.
With the Women’s World Cup taking place in Australia and New Zealand, kick-offs will be early in the morning in the UK. Weetabix reckons this gives the breakfast category an edge over products normally associated with football, like soft drinks, beer and snacks.
The on-pack promotion is part of a £2m campaign that also includes e-commerce, social media, in-store shopper media and mass-media advertising.
Lorraine Rothwell, Head of Marketing at Weetabix, said: “We’re proud to be championing women’s football once again this year. With the FIFA Women’s World Cup falling within the school holidays, this promotion encourages even more families to get behind the game and support their chosen team to victory in what looks set to be the biggest year for the sport yet.
“These packs will also highlight our partnership with the Weetabix Wildcats, through which we support girls’ grassroots football – we’ve achieved 28,000 Weetabix Wildcats players so far and counting. It is a pleasure to be helping to nurture the next generation of football stars through this collaboration.”
