Cadbury FC has launched Win a Weekend in Their Boots, a new campaign that gives consumers the chance to grab an all-inclusive experience that includes VIP match day tickets; travel and a luxury hotel stay; pitch-side access; a meet and greet with a club legend; plus a stadium tour and loads more.
Building on two years of Cadbury’s Win a Day in Their Boots, the new promotion runs from January to March across a range of tablet, multipack, bag, single and biscuit products and aims to boost sales for retailers after Christmas.
Shoppers simply pick up a participating Cadbury product, enter the barcode and batch code on the Cadbury FC competition site, select their preferred participating club and are immediately entered into the prize draw.
The top prize gives six winners – one from each participating club – two VIP match day tickets to a home game, pitch-side access and a meet and greet with a club legend, 4-star accommodation for two nights and travel to and from the game – as well as spending money and other club- and Cadbury-related merchandise.
The participating clubs are Arsenal, Chelsea, Leeds United, Liverpool, Manchester United and Spurs.
Entrants also have the chance to win one of hundreds of shirts from partner clubs or one of more than 2,000 £10 or £5 gift vouchers.
Partner clubs include Arsenal, Aston Villa Women, Birmingham City, Celtic, Chelsea, Leeds United, Liverpool, Manchester United, Rangers and Spurs.
Last year’s Win a Day in Their Boots promotion saw a 159% increase in entries compared to the year before, helping more than 350 lucky winners see a match of their choice.
