Maynards is offering consumers the chance to ‘Celebrate Like Royalty’ this summer with banqueting prizes to be won through new promotional packs. There is also a separate competition aimed at retailers.
Launching on 4th May, the Celebrate Like Royalty promotion will give consumers the chance to win a banquet on a private jet, worth £20,000, or one of 250 banquets in locations including Lookout Lodge at Whipsnade Zoo, the On Top of the World restaurant in Las Vegas or the underwater Al Mahara restaurant in Dubai.
After revealing the code behind the promotional sticker and typing it into www.findacrown.co.uk, consumers will enter a game to search for a crown on a jelly map for the chance to win a banquet worth £7,500 or a discount voucher for Maynards packs. All consumers that take part will be entered to a draw to have the chance to win the top prize – the banquet on a private jet.
Bags will be available in promotional pink outer cases, aiming to drive brand and promotional awareness and trial.
The promotion will run for 10 weeks and will be supported by £2m marketing investment including TV, radio and digital activity, as well as a full suite of POS to encourage impulse purchase and in-store standout.
It’s not just consumers who can win – five retailers and their staff will be treated to a dining experience worth £500. To enter, retailers have to tell Mondelez International ways in which they treat their customers like royalty through great customer service. Retailers can enter the competition via deliciousdisplay.co.uk.
Elisabeth Huelsmann, Senior Brand Manager for Bagged Candy at Mondelez International, said: “We are so pleased to be supporting this great heritage brand by launching the special on-pack promotion with strong above the line support.
“There are some truly decadent dining experiences to be won – and because there are plenty of chances to win, we’re confident that this promotion will help retailers drive bagged candy sales.”
The promotion will run on the following SKUs: Wine Gums 190g,130g PMP; Sports Mix 190g, 130g PMP; Midget Gems 160g, 130g PMP; Wine Pastilles 160g; Sour Patch Kids 160g, 125g PMP; Sour Patch Kids Soda Popz 160g, 125g PMP; Discovery Patch Animals 160g, 125g and Discovery Patch Myths & Monsters 160g.
