Perfetti Van Melle is giving SLR readers the opportunity to win £400 worth of POS and stock from Mentos and Smint. As part of the prize, our lucky winner will receive four cases each of:
- Brand New Mentos Stay Free
- Smint 8g
- Mentos Mint single roll
- Mentos Spearmint Roll
- Mentos Gum White Peppermint
- Mentos Gum White Bubblefresh
Perfetti Van Melle is focused on driving progress and differentiation. Mark Roberts, Trade Marketing Manager for Perfetti Van Melle said: “We have continued to deliver year-on-year growth for the past 12 years across our brands here in the UK through strong focus on the core but also category relevant NPD.
“By having a strong selection of mints and gum formats and flavours retailers can feel confident that they are tapping into what consumers want and utilising impulse sales.
“Mints and Gum still play a key role in the confectionery category representing just over 33% of the market, and retailers have opportunities to grow through focusing on changing shopper needs and occasions to keep mints and gum relevant.
“To ensure continued growth within mints and gum, variety is essential. For example, our new BubbleFresh Mentos gum, available within bottle and single flip top formats, appeals to a new, younger audience.”
Following the successful launch of the Say Hello campaign last year, retailers should look out for the latest NPD from Mentos, which is launching next month and will keep Mentos at the forefront of consumer’s minds.
To enter, simply complete the form below no later than May 31, 2018. Good luck!
Term and conditions: This competition is only open to readers of SLR. Only one entry per store is permitted. Entries received after the closing date of May 31, 2018 will not be considered. The prize is not transferable, and the judges’ decision is final.