William Grant & Sons will be bringing in the bells with Russian Standard Vodka, which will join its premium spirits portfolio on 1st January 2016.
Russian Standard Vodka is the number one premium vodka in Russia and has grown to around a one million nine-litre case brand in the UK, with a 12% share of the vodka market since its UK launch in 2007.
Chris Mason, Managing Director UK, William Grant & Sons, commented: “Russian Standard Vodka is an excellent fit within our existing premium portfolio, complementing our current brands.”
In other news from William Grant, Glenfiddich has been involved in a year-long experiment exploring the effects of live music on its 21 Year Old expression, a single malt matured in Scotland and finished in rum-infused casks from the Caribbean.
The project brought together a diverse ‘cast’ including experts in the science of cymatics – the study of visible sound waves – along with Caribbean vocalist Calma Carmona and the Co-Operative Orchestra Scotland.
As the Franz Ferdinand track ‘Love Illumination’ was performed, the cymatic effects on the whisky were captured by a range of bespoke devices developed by creative laboratory TenHertz. The song concluded with a drop of whisky ‘levitating’ between two ultrasonic transducers in mid-air.
The full experiment was captured on film.
Describing the pain-staking set up of the experiment, Felix Thorn, Director at TenHertz, said: “This was a first for us, taking months of research and testing of the device prototypes before we built the final installation you see in the film. But the sweat and stress was worth it when we captured that single drop of single malt in blissful isolation. As an image, and as an outcome of more than a year’s work, it was a beautiful thing.”
