Following the introduction of minimum unit pricing (MUP) in Scotland, Whyte & Mackay has unveiled a new 50cl bottle with a £10 RSP.
While this expansion of Whyte & Mackay’s range of fractional sizes is in response to new legislation, it also comes in the wake of changing consumer trends – with smaller-sized bottles now accounting for 35% of all spirit sales.
Listings for the 50cl bottle are already in place among national convenience store retailers alongside the brand’s existing 70cl and 1-ltr formats.
Whyte & Mackay also plans to release a price-marked pack later in 2018.
Ruairi Perry, Head of Blended Whisky at Whyte & Mackay, said: “At Whyte & Mackay, we pride ourselves on fulfilling the needs of the consumer, which is why it was important that we expand our offering to include a smaller size of our much-loved whisky.
“With new price changes in Scotland, we wanted to give our consumers more choice and value for money when it comes to their whisky purchase. We’re confident our new 50cl bottle will quickly become a new favourite on shelves.”
