Premium gin brand Whitley Neill has expanded into the low and no category with the launch of four new 0.0 variants.
The new launches provide consumers with alcohol-free versions of Whitley Neill’s core range – Rhubarb & Ginger, Raspberry, Blood Orange, as well as a Spiced Dry.
All four variants have been made with real Whitley Neill gin, and de-alcoholised using the only spinning cone vacuum column still in the UK. This process boils liquid at a much lower temperature, which helps to retain the distinctive flavours and characteristic top notes of Whitley Neill.
Rachel Adams, Marketing Director at Halewood Artisanal Spirits, said: “Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well-trusted brands. Therefore, as the UK’s number one premium gin brand, and the UK’s most loved gin brand, Whitley Neill is in prime place to fulfil this demand by offering a great tasting alcohol-free alternative to some of our most popular variants.”
Whitley Neill Rhubarb & Ginger 0.0 and Whitley Neill Raspberry 0.0, which have an RRP of £22, are available for all channels to order now.
