Following its £4m multichannel summer marketing campaign which focused on music festivals, hard seltzer brand White Claw is set to double its on-premise late night footprint with a series of clubbing partnerships across the UK.
As part of a longer-term approach by the hard seltzer manufactured by Ireland-based Mark Anthony Brands International to transform White Claw into an all-season beverage, the brand is targeting venues championing high-energy music genres including Glasgow’s Polo Lounge and Manuka.
Michael Dean, Head of Marketing at White Claw, commented: “This summer’s festivals have been a huge hit for White Claw. Our fans want us to be part of their party experience so it’s important that we show up at venues that are woven into the fabric of UK dance culture.
“What better way to enjoy the ultimate refreshment a can of White Claw offers whilst enjoying the sounds of your favourite DJs in one of your favourite venues?”
