Cat soup is so 2016 – next year will see Mars Petcare launch a range of meaty casseroles under its Whiskas brand.
In a nutshell, Whiskas Casseroles is a stew for cats. It is complete and balanced, with natural-looking, meaty chunks providing a new texture sensation for the nation’s felines.
The new range hits shelves in January 2017 at an RSP of £4.50 for 12 single-serve pouches. £3.75 PMPs will also be available. Varieties include Poultry; Fish; and Fish & Meaty selections.
The launch is supported by a £10m media spend, which includes a brand-new TV advert, set to air in February, as well as YouTube advertising and social media activity. Whiskas will also be launching a huge sampling campaign, in addition to in-store activity and POS.
Also, from 9 January, pet owners will have the chance to win one of 100 premium casserole dishes when they submit an online review of the new product.
