RTD premium milk drink Chocomel has kicked off six months of promotional activity with a new TV advert designed to raise brand awareness and increase penetration under the banner ‘When Life Gives You Chocomel’.
The advert is set to reach 86% of UK adults via TV, cinema, video on demand and other digital platforms as part of a £5m media spend.
The playful ad shows a range of scenarios – from lunchbreak on a building site to an inventive way to use a leaf blower – that are elevated beyond the everyday with the Chocomel treatment. Darts fans can look out for a cameo appearance from Raymond van Barneveld.
Within retail, the campaign is supported with FOS shippers, in-store POS, in-depot takeovers and an in-depot competition for retailers. Prizes include £8,000 towards a holiday, an iPad and a year’s supply of free stock.
Jake Rylands, UK Brand Manager for Chocomel, said the advert “champions spontaneity and fun, building association with the Chocomel brand personality and creating cut-through with consumers.
“When Life Gives You Chocomel is all about celebrating individuality, the core of what Chocomel is about! Get ready for sales success!”
