Oreo’s ‘What’s your Oreo twist?’ campaign is returning as part of a new wide-reaching marketing campaign for the Mondelez biscuit brand.
This year’s campaign runs until the end of September and aims to build on last year’s activity by driving engagement across key platforms used by Oreo’s core millennial and Gen-Z consumers.
It celebrates the multitude of ways that people consume Oreos and features three short films showing people eating the biscuits in a number of unusual ways. The films are bolstered by PR, digital, social media, advertising and in-store activities.
The campaign includes Oreo’s full portfolio, including Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry, which joined the range last year.
For ranging and merchandising advice, retailers can visit snackdisplay.co.uk.
