Westons Cider has teamed up with Haven Holidays to give Stowford Press drinkers the chance to win a coastal getaway as part of an on-pack competition to drive revenue for retailers.
The promotion runs across Stowford Press Apple Cider four- and 10-packs, as well as the price-marked four-pack, with five £1,000 holidays to any of Haven’s 38 UK sites up for grabs.
Hundreds of additional prizes can also be won, including Stowford Press 10-packs, pint glasses and branded sunglasses. To be in with a chance of winning, shoppers simply enter the promotional code from the packs on the Westons website.
More than a million promotional packs of Stowford Press will be available from July across all retail channels.
To coincide with the on-pack promotion, Westons Cider is running an extensive advertising campaign including out-of-home advertising, bespoke social content and interactive in-store activity designed to reach almost 10 million people.
The Haven Holidays collaboration comes hot on the heels of the brand’s ‘Big Night In’ giveaway, which generated more than 20,000 entries.
