Westons Cider has launched its biggest-ever on-pack promotion across its bestselling Henry Westons range.
Running until the end of August across 14 million bottles and 4.9 million multipacks, the ‘Taste of Adventure’ promotion gives shoppers the chance to win a dream holiday or one of 300 other prizes that are up for grabs.
The competition is supported by out-of-home retailer screens, reaching over 11.5 million consumers, as well as multiple in-store activities, including bespoke branded shippers.
The Henry Westons range is outpacing the total cider market, growing at +17.3% compared to +4.2% for the category overall.
Holly Chadwick, Henry Westons Brand Manager at Westons Cider, commented: “Our Henry Westons range continues to lead the charge across the off-trade and the launch of our biggest on-pack promotion to date presents another chance for retailers to further their cider sales this summer.
“There’s already more than one bottle of Henry Westons Vintage sold every second, so with Bank Holidays, the Euros and, hopefully, a summer of sunny days ahead, the competition is perfectly timed to drive this further and help retailers across all channels cash in.”
