West Cornwall Pasty Co. (WCPC) has relaunched its limited-edition Christmas Dinner Pasty for the festive season.
Described as “an indulgent festive treat,” the pasty contains chunks of turkey, sliced Cornish potatoes, parsnips, cranberries, bacon, stuffing, and Brussels sprouts – all wrapped up in hand-crimped, flaky pastry.
The launch is supported by at-fixture POS, store posters and social media activity.
Last year’s edition sold more than 16,000 pasties across the UK during its run.
Ross Richardson, Brand Manager for WCPC, said: “We are delighted to bring back our Christmas Dinner Pasty after such a successful run in 2022. Our retailers and customers alike have been very vocal about how our indulgent winter treat is fast becoming a Christmas classic. We have high hopes for even more festive pasty cheer this year!”
Retailers can stock up on the Christmas Dinner Pasty by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or hello@foodfornow.co.uk.
