Werther’s Original is returning to screens this month with a new TV ad, as part of a £3m 2020 campaign to attract a new generation of shoppers.
The ad features the tagline ‘What’s your little piece of warmth?’ and looks to celebrate the versatility of the Werther’s range.
It demonstrates this by showing three separate scenes of people of all ages “enjoying the Werther’s warmth in different situations”.
Andy Mutton, Managing Director of brand owner Storck UK, commented: “The new TV ad sets out to appeal to a new generation of younger adult shoppers, by demonstrating the versatility of our products for different occasions.”
The advert runs from 7 September until 8 November across prime-time TV, as well as featuring in cinemas throughout October.
