Juice brand Naked is tapping into the burgeoning Cold Press market with the launch of Naked Pressed.
On shelves from April 1, the new range is available in both 250ml and 600ml formats, with RSPs of £2.29 and £3.79 respectively. The flavours, which Naked itself describes as “weird and wonderful”, include Bright Greens, Lively Carrot, and Bold Beets.
A relatively new process for chilled fruit juice, the Cold Press technique locks in the flavour and vitamins of fruit and veg. It also offers an extended shelf life compared to regular fresh juices, without compromising on taste.
Sally Groult, Senior Innovation Manager for Naked Juice, commented: “Our brand is all about the latest ingredients, convenience and premium taste, so we’re delighted to be introducing Naked Pressed into the chilled fruit juice category. Naked has also grown phenomenally since its launch in 2007, so we’re confident that Naked pressed will be a hit and inject value into the Cold Press segment.”
