Breakfast drink Weetabix On The Go says it has seen “brilliant results” from its recent field sales activity.
The field sales team secured 1,172 new distribution points and sold 1,618 cases over the course of one week, triple the usual rate. The campaign saw an average of 11.5 store calls per day, with more than 700 pieces of POS and drinks chiller merchandising assets provided to retailers.
Another burst of field sales activity will take place in July, focused on Weetabix’s football on-pack partnership to coincide with the UEFA Women’s Euro 2022, while showcasing Weetabix On The Go’s popular Caffé Latte edition.
Awareness for Weetabix On The Go will also be supported across June and July by a consumer sampling campaign touring cities nationwide, with sampling staff distributing chilled products from a bright yellow milk van.
Christian Sarginson, Marketing Manager of Weetabix On The Go, said: “Weetabix On The Go is the leading brand in the breakfast drink sector, accounting for 83% of all sales in the impulse channel. Convenience stores are therefore vital for this popular grab-and-go product, and we want to support independent retailers however we can. This field sales burst aims to increase distribution and educate retailers on how to capitalise on the growing breakfast on-the-go trend, with the right products in the right place for their store.
“Our upcoming field sales blitz will ensure retailers are also maximising the Women’s Euros this summer. Products from Weetabix’s portfolio, including Weetabix On The Go (Core range, multipacks and 1L) Weetabix Original, Weetabix Crispy Minis and Weetabix Protein are part of our on-pack promotion offering ‘money can’t buy’ prizes, such as tickets to matches at UEFA Women’s Euro 2022 and signed shirts. It’s a great way for retailers to guarantee their breakfast offering is part of the summer football spirit.”
