Weetabix Crispy Minis is hitting the ramps with a new campaign featuring Team GB Olympic skateboarder Lola Tambling, designed to inspire active families while raising awareness of its latest flavour – Caramelised Biscuit.
The campaign includes a 30-second advert where Tambling showcases her skills with the tagline: ‘Drop some flavour into your bowl’. Aimed to engage children and adults alike, the playful ad features the 16-year-old Olympian dropping into a cereal bowl with her skateboard, navigating her way through a deluge of Crispy Minis.
Backed by £400,000 investment across video on demand, social media, and experiential marketing, the campaign will be shared at peak family moments to maximise awareness to its key audience.
